We are OMG Research
We specialize in marketing research in the Czech Republic and abroad. Since 1996, we have conducted numerous studies which have helped us to understand our clients' product categories better and to find the best solutions to their strategic decision making.
Team OMG ResearchKuzmisinova Adriana Regional Manager Central & Eastern Europe, Ricola Ltd.
Our company is using the services of OMG for online consumer researches in our region of the Emerging Markets and Asia. We are very satisfied with the quality and speed of the service, professional and friendly attitude. I would recommend OMG to other companies.
Šmahel David Head of Marketing Communication, Komerční banka
We have been working with OMG Research for several years, we regularly use the tool Campaign Evaluator. It is important to us that an outcome is not only a number but also a recommendation. Thanks to that, we know how our campaigns work but also how to optimise them.
Švanda Pavel MarComm & Direct Marketing Manager, Eviso Czech Republic
Our long-term cooperation with OMG has been great. From campaign tracking, where they help us measure and improve our communication for the next time, to quick information gathering or verification using Omnibus research/panel.
Bošela Michal Marketing Czech Republic, Slovakia and Hungary, Invia
I have been working with the division OMG Research for two years. We use their services particularly to verify the effect of our campaigns in various media types. Based on gathered data and recommendations from the research team, we then alter our communication and reach better results with every campaign. I appreciate mainly their professional approach to our cooperation, the fact that they meet set deadlines, and their willingness to fulfil our non-standard requirements.
Bonnet Aurélie Marketing Group Manager, Panzani International
We run different kind of survey with Magdalena team: quantitative online research, creativity session with our internal team. Team OMG research has always been extremely professional and aware of our needs and objectives, with proactive proposals and recommendations. More than technical skills, I found with OMG real partners to help me understand the market and the consumers, and to help me find business solutions. Cherry on the cake : Magdalena and her team are all really nice people with whom it is really easy and pleasant to work.
What we do And why work with us
Since 1996, we have been offering data-based consulting with a focus on brand communication and its marketing management. We also develop our own research and analytical tools which improve the quality of obtained information. We use all internal, external and international sources and information to generate insights and effective recommendations for our clients.
Comprehensive approach to strategic brand planning
- Direct use of findings in marketing planning, effective use of relevant sources (ad hoc research projects, media activity, sales data, etc.).
- Brand management with regard to sales results and market situation.
Our goal is to provide a solution, not only a research
- Our work is based on high-quality analysis of relevant sources.
- Expert knowledge of marketing and the media market allows us to provide the best solution derived from fundamental findings.
Unique techniques, data sources and methods
- We always design projects according to clients' specific needs.
- We combine techniques, data sources and methods so as to provide effective solutions.
Case Studies
Studies & publications Significant thematic studies from our workshop
Teen Trends
Regular ethnographic probe conducted through 12 in-depth interviews with teenagers 12-19 years old. The probe Teen Trends gives insight into the behaviour and opinions of the generation Z in terms of internet and social networks, media, entertainment, lifestyle, relationships or shopping. We conduct this probe several times per year to maintain its insights up-to-date as in the current fast-changing world teenagers’ interests change fast too.
Are teenagers your target group? Do you need to know more about them? Contact us, we will adapt the next research wave to your needs.
(Not)fearless
Ethnographic study of men 30-45 years old. We spent a whole day in their environment and discovered their values and plans, how their role has changed in today’s world and whether a crisis of manhood exists.
Supplemented by data from a quantitative research with a representative sample of 700 respondents.
Generation (C)Z
Ethnographic study of 11 teenagers 15-19 years old, selected based on segmentation. We spent a whole day with them in their natural environment and understood how they live, communicate, entertain themselves, what they do in their free time, how they get on with their parents, friends...
We gained supporting information from a quantitative research with a representative sample of 500 respondents 15-19 years old.
Phenomenon of young elders
Ethnographic study of people above 55 years of age, selected based on segmentation. We spent a whole day in their environment and understood how they live, communicate, manage finances, what they do in their free time, how they get on with their families...
Supplemented by data from a quantitative research with 650 people.
Future of the Czech Republic
Ethnographic study of 21 households, supplemented by a quantitative research with 1 575 respondents.
What impact did the Financial Crisis have on consumer behaviour? Which changes will last even after the end of the crisis? We identified several segments and their distinct consumer behaviour.
Follow our activities on social networks News
Contact us Over 5 000 clients in more than 100 countries.
Join us.
(+420) 222 077 222
research@omnicommediagroup.com
OMG Research
Omnicom Media Group s r. o.
Lomnického 1705/7
140 00 Prague 4
Czech Republic